the weather has been crazy out here in the sandpit. it was raining one day and the sun shining the next. cold and breezy at one point and then boiling hot the following hour. my wardrobe is seriously confused coz the weather cant seem to figure out where it is going. on this particular day, the wind was just so overwhelming and the amount of sand i took back home could fill a bucket. but i really could not complain because how can you with a view like that?!

its not the wind that decides your destination – it is the direction that you give your veil. wind is the same for all.

i recently read an article a fellow blogger wrote on “reasons to not become a fashion blogger” and could not help but think about some of the points he noted. fashion blogging is a sure hit, most especially out here in the sandpit – i literally see new bloggers coming out in the open day by day. and every single day, i also see them one by one vanish into thin air. so i asked myself, why have i lasted this long?!

  • it can be frustrating coz it is taking forever to get the views, to get the followers, and to get those opportunities.
  • it can burn you out coz it is a lot of work and being consistent is a difficult task.
  • it can hurt you emotionally because putting yourself out there means you are opening yourself to criticism. not everyone may like you. and not everyone will accept you. or give you the time of day.
  • it can strain you physically because trying to juggle a full time job and blogging, going to events, shooting and putting together a post can leave you no weekends and many sleepless nights.
  • it can break your bank because in reality, you are spending. a lot. it may not seem like it at first but believe me, if you look at it from that perspective, you will realize that more money is going out than coming in.

i think the main reason is coz i love it. i think from the very beginning, i knew in my heart it was something i wanted to do and wanted it to last for a very long time. i had direction and i had a lot of determination. i worked hard and always minded my own business, blogging in my own little bubble. the fact that i have actually turned my blog into something that could sustain a living surprised me at one point simply because it was very hard to penetrate the market, especially for someone like me who is not a local, who is not white and who does not exactly have the kind of buying power most other bloggers out here do. and since i dont exactly believe in kissing ass to get ahead does make things go a tad bit slower if you want to get to that so called “influencer status”.

but im still here. after all these years. coz making this work for you is all about having direction.


photography by princess lovella

how about you guys?! what have you experienced in your years of blogging? do share, i would love to hear them.



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  • Vera Sawicki

    Love that outfit, you look stunning in that dress!

    Blonde in Cashmere

  • Beautiful photos, and thank you for writing about your frustrations! Sometimes I do feel a bit frustrated because I don’t have as many followers/views/collaborations as some girls but I don’t want to give up because I do love it. I have a dream and I’m sticking to it.

  • Kristina

    so editorial. you make me want a getaway on the sea

  • Pam Scalfi

    blogging consistently is tiring but if it ever gets too much, im not scared to take a break!

    Can I ask a quick q: whats your tip for photographing in the sun! my pics always come out so dodgy in the sun lol
    Pam xo/ Pam Scalfi♥

  • Love the pics! Amazing x


  • Lucia Gallego Blog

    I loved this post, I agree with all your words dear! And I loved you outfit too!
    Have a nice week!

  • Jamie RS

    Great outfit! I love your outfit and style! you look gorgeous 🙂 Such a great outfit inspiration 🙂

    xx Jamie| With Love, Jamie

  • Anna

    So cute blog!
    Would you like to follow each other?
    Please let me know on my blog, i’ll flw u back!

  • I would wear this on a glamorous vacation. Love your editorial photoshoots!

    Love, Liz

  • Anna Razumovskaya

    i love your style!!you look great;)